Links are SEO fuel. Of all websites, online stores have the hardest time attracting inbound links because they typically have significantly less content than other sites. Having optimized content on product description pages is essential for a successful link building campaign. Properly linking these pages together is a time consuming task that requires a lot of work. Some online retailers use a backlink tool, while others focus on organic link building and search engine optimization.
Before you start a link building campaign, you need to understand its advantages. A well planned link building campaign can increase your website's popularity, enhance the specific ranking of a page for the keywords targeted, and spread your brand awareness.
Here are some of the best link building strategies for online retailers:
Create Deals Pages
Customers share and link to deals, especially when they find something exclusive. Sales and deals pages can improve your rankings in search engines and drive more traffic to your ecommerce website. Set up a page that features your latest deals and promotions, share your content on social networking sites, and let your customers know about it.
Get Inbound Links from Customers
Make sure you provide quality products and professional customer service. Customers are more likely to promote and recommend a company they respect. Encourage your clients to write reviews and testimonials. Create a stand-alone review listing page for your website. This type of page can attract hundreds of quality backlinks because it features unbiased customer reviews, which is something that people frequently search for.
Optimize Your Product Pages
If you allow merchants to sell your products, make sure they create unique product descriptions. You should never use manufacturer product description. Avoid duplicate content at all costs. The title tag and product name should be closely related or identical. Every product name should be unique. Syndicate your content wisely. Focus on singular keywords on product pages.
Create Seasonal Gift Guides
One of the easiest and most creative ways to get quality backlinks is creating gift guides that list your top products for birthdays, Christmas, Valentine's Day and other special events. If you provide compelling content and original tips, customers will link back to your site and promote your online store. Consider offering personalized product giveaways and launching link-worthy contests. You can also use a backlink tool, but the links you will get from your prospects will improve your rankings naturally and increase your visibility online. Organic link building is one of the most valuable tools for online retailers.
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