Link building can be a time consuming activity for webmasters, especially when it comes to building quality links that are considered an authority within the world wide web. The Search Engine Optimisation (SEO) world has established a varied array of link building techniques that can help build quality links such as article writing and submission. Press release distribution and also directory submissions. These provide a large opportunity to help improve and increase a websites backlink profile, whilst bolstering the domains strength.
But a major drawback of carrying out these link building activities can be when one day the search engines decide to de-value links that come from directories, or even from press releases. Although very unlikely the recent Penguin update from Google has penalised many low quality directory websites, including penalising those who have been caught using paid links. Resulting in search engine rankings disappearing after a websites backlinks being swept away. Especially for those who only seek to acquire low quality links from directories and forum posting for example.
This is why professional link builders recommend using many different activities. From linkbait to guest posts are a much more recommend solution to help websites gain higher quality links. Plus giving a website greater diversity and a more natural backlink profile. Demonstrating to the search engines that the site has value to offer.
This is where link prospecting can be used, to help further enhance not only a websites backlink profile but also help identify high quality links. Link prospecting involves many activities but lets focus on one of the main methods that involves carrying out advanced queries within Google, to help identify possible opportunities.
Here are a few examples of the advanced search queries that can be used:
[ inurl:".co.uk" business directory ]
This advanced search using search operator inurl can help identify a vast number of potential business directory opportunities that are located with specific top level domains. This can be changed to help assist localised link building campaigns with .ru, .cl and .nz for example. The inurl can also be changed from domains to keywords that contain a specific search term within the URL.
[ intitle:"Guest Post" boutique hotels ]
The intitle search operator allows us to search for the term directly and to return pages that use this within the page title. As the example above shows this search query returns a range of quality websites that allow guest posts regarding boutique hotels, mainly travel blogs. But this can help display a range of potential targets for reaching out.
Keep in mind though that intitle operator is limited and by mixing this with other operators can help weed out great opportunities.
[ Accounting "Directory" ]
Another search query that can return greater results can be achieved by using quotation marks. This will return exact match results, by using a combination of words with and without quotation marks can help determine specific websites that can as suggested above display accounting webpages that also contain directories. Although the example above is not the greatest the quotation marks are often underestimated and by trial and error will help determine it's best use.
SEO among other activities such as Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) involves being not only being pro-active but staying ahead of the competition.
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